online fashion portal. Launched in 2016, the site took its time to gather momentum. Fighting against already established giants – Nyka, Myntra, and ABOF back then was a challenge. However, in 2020, AJIO announced that it had grown 4X times its pre-covid levels. As per Ahrefs, the platform has an average of 3.1 million organic traffic per month. So, it suffices to say that for any eCommerce seller in the fashion and lifestyle segment, AJIO is an important platform. Before we cover the main question, let us explore a bit more about it